WTF??

I came across this WTF moment from one of the blogs that I follow (Mark’s Daily Apple):

American Academy of Family Physicians Launches Consumer Alliance With First Partner: The Coca-Cola Company

Quoted from the second paragraph of that article:

“The Consumer Alliance is a program that allows corporate partners like The Coca-Cola Company to work with the AAFP to educate consumers about the role their products can play in a healthy, active lifestyle.”

WTF?  No Coca-Cola product can play a role in a healthy, active lifestyle!  That doesn’t mean they should never be consumed, it just means they are an exception to a healthy, active lifestyle that can be tolerated in moderation.

Seriously, it should be obvious, but the very next sentence states the clear reason why the American Academy of Family Physicians is partnering with Coca-Cola (emphasis mine):

“As part of this partnership, The Coca-Cola Company is providing a grant to the AAFP to develop consumer education content on beverages and sweeteners for FamilyDoctor.org, an award-winning consumer health and wellness resource.”

There are so many things wrong with this that I don’t even know where to begin.  Why does a consumer need education on sweeteners?  How about “avoid them”?